WINE EXTRA
A revolution in wine media, WINE EXTRA effectively targets the active, enthusiastic and serious wine consumer in South Africa. Vibrant, entertaining and sometimes irreverent WINE EXTRA delivers what wine lovers want: fun, clear and easy to read advice on what to try and buy, in bite-sized consumer-friendly editorial. Reaching over 9,000 confirmed wine drinkers via the visitor database of The Wine Show, SA’s fastest growing consumer wine event, our journalists are drawn from amongst the exact same peer-group. It’s this approach to editorial product that makes Wine Extra the most absorbing read in the market.
Most importantly it’s about having fun with wine!
By marketing your message via Wine Extra you’re ensuring that you stay in constant contact all year round with the 1,000’s of consumers who visit The Wine Show to taste and buy your products every year.
Who Reads Us
Over 4 years, The Wine Show has set itself apart from rivals by collecting the contact details of it’s visitors. Why wouldn’t we? They’re the people who take the trouble to visit our Show, and they represent the highest visitor spend of any SA consumer wine show. In short, they’re gold dust!
They’re also highly responsive. Our Post-Show Visitors Survey each year, and the launch of our facebook group via this database, has seen response levels as high as >10%.
They love what we do. They love what you do. They want to learn and hear more about it all.
Here’s what we know:
Sex: |
50/50 Male/Female |
Age: |
54% are under 40 yrs.
42% are between 40 and 60 yrs |
Income: |
42% earn between R10k and R25k per month
45% earn over R25k per month
11% earn over R60k per month
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Spend: |
87% bought wine at the Show
Average spend at the Show is R1254 per person |
Why They Read Us
WINE EXTRA’s editorial content is fresh, vibrant and easy to read and always accompanied with great photography (beyond endless shots of winemakers sitting on barrels and walking their dogs). Whilst those involved in the industry, and a small percentage of wine enthusiasts seek out technical reviews and discussions, we suggest that the majority of wine lovers simply want friendly advice and suggestion.
To meet this information need WINE EXTRA consists of 3 key monthly editorial features:
 TASTE TEAM
Appointed via an online competition to our facebook members database, Taste Team consists of 6 wine lovers with little or no formal wine training. Selected to echo our reader profile, each month the Taste Team undertake a “Taste Task” and report back to our readers in plane English. Regardless of what they’re tasting, the Taste Team answers the most important question on consumers minds: “does it taste nice”?
By providing 6 individual opinions on each wine each month, readers have the opportunity to identify with specific Team members and focus on their reviews as most closely matching their own.
Every wine review also features photo of bottle, recommended retail price, link to producers website and where the product can be purchased. Everything, in fact, a consumer needs to make a buying decision.
“LIVIN THE LIFE” with Maryna Strachan
She’s beautiful, she’s bubbly and she based right here in the Cape. Maryna’s job each month is to report back on whats  happening on the ground in the winelands… from all the great events and festivals through to real hands on reporting on wine tourism venues.
So excited about bringing the fun of the winelands to Gauteng wine lovers, Maryna kicks off her column with a cheeky take on MCC reviews, closely followed by a round-up of which estates are best for visiting with the kids in tow. Maryna’s a mom of two herself. Whilst Maryna believes in honest reviews, she’s dedicated to telling readers what’s hot, rather than what’s not. Afterall, who really reads a magazine to find out what NOT to do?
Sommelier Speak-Out
Led by SA based sommeliers Jorg Pfutzner and Mia Martensson, this is where WINE EXTRA gets technical. Opinionated, sometimes controversial but always balanced Sommelier Speak Out aims to ask some of the tougher questions facing the wine industry in it’s quest for giving consumers what they want. Is Merlot a lost cause in SA? Will consumers ever accept screw-caps on premium wines? Is it possible to have a great wine for less than R50? These and many more serious topics will entertain and provoke thought each issue.
The 3 key editorial features are then complimented by smaller sections dedicated to helping the Gauteng consumer enjoy mor wine more often. Wine on the Web highlights fun and educational links to wine related stuff on the internet, such as youtube clips and amusing articles from around the world. Elsewhere is a round up of debates, interesting articles and blog content from within the South African wine scene. News feature the latest stories from our exhibitors, whilst Wine & Dine keeps readers abreast of what food and wine pairings, special offers and dinners are going on up country.
WHY ADVERTISE
The marketing platform offered by WINE EXTRA is truly unique. It allows you to continue to interact and influence the exact same consumers you’ve met and sampled your wines to at the Show. WINE EXTRA enables you to maximise your return on investment and places your products directly in front of an active and enthusiastic readership.
RATES
Rates are based on advertising within the E-zine for a full calendar month/issue.
Masthead |
390x170 |
R10,000 Ex. VAT |
Mid-Page Box |
280x300 |
R5,000 Ex. VA |
Skyscraper |
200x600 |
R8,000 Ex. Vat |
Bottom Strip |
890x150 |
R8,000 Ex. VAT |
Button Adverts |
150x150 |
R2,500 Ex. VAT |
Editorial Sponsorship
Taste Team , Livin’ the Life & Special Reports are all available for sponsorship.
Sponsoring these sections means the characters and personalities of our writers are directed straight at your wines and services. You could have the Taste Team sample your entire range, or even visit your farm(s)!
Basic Package: R20,000 Ex. VAT including design and photography.
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