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TASTE TEAM MEMBERS

ADVERTSING

A revolution in wine media, WINE EXTRA effectively targets the active, enthusiastic and serious wine consumer in South Africa. Now approaching its 2nd birthday, WINE EXTRA is re-launching in a true magazine format, utilising the fastest and best online magazine services available.

Unlike other online food/wine publications entering the market, WINE EXTRA steals a march on its competitors by already having a circulation of over 11 000 (to date) that is fully CPA compliant. Our Facebook group, for example, already has twice and three times the "members" of our rivals.

Vibrant, entertaining and often irreverent, WINE EXTRA delivers what wine lovers want: fun, clear and easy-to-read advice on what to try and buy, in bite-sized consumer-friendly editorial. Averaging 30-pages and designed to be a 15 to 20 minute read, WINE EXTRA is the wine magazine for people who want to know: "Does it taste nice?" … and that's most wine drinkers!

With a core-readership consisting of visitors to The Wine Show, WINE EXTRA is uniquely positioned to place your brand in front of active buyers. Over 84% of visitors buy wines at our events, with the Joburg 2011 Show seeing an unprecedented 90%. By advertising in WINE EXTRA you are ensuring that you stay in contact with the very same people who bought products at The Wine Show.

Here's who they are:

Sex:	52% Female / 48% Male
Age:	54% are under 40 yrs. 42% are over 40yrs
Income:	42% R10k to R25k p/m 45% R25k to 59k p/m 11% R60k to more p/m

Here’s Where They Are

JHB:   74%
CT:     15%
PE:     11%

The above relates purely to those who have opted-in for a subscription. As an internet based magazine WINE EXTRA is available world-wide and has readers from 104 different countries to date, and counting!

Why They Read Us

Celebrity Interviews
Every issue we interview a celebrity/personality about what wines they love and why they love them. The celebrity in question will feature on the front cover (it’s more interesting than wine bottles).

Taste Team
The original "consumer report" on wine reviews. WINE EXTRA was the first and we're still the best. Our Taste Team consists of 6 members of the public who have visited The Wine Show and competed for a place on the team via our Facebook Group. Every month 6 wines are tasted and reviewed in no more than 60 words. Reviews always include the RRP's, producers' websites and available stockists.

Livin' the Life
Our Editor, Maryna Strachan, is living the winelands lifestyle that so many of our readers aspire to. She's at the events, the launches & lunches, the polo and all the best festivals. Every month she gives the readers a fun and flirty insight into "livin' the life".

Wine Extra Now You're Cooking
Over 30% of our visitors/readers attend the free demonstrations in our food theatre at The Wine Show. They want top tips and easy recipes and who are we to deny them? Every issue features an easy to follow and prepare recipe from either wine-industry leaders or our own celebrity chefs from the Show.

Regional Guides & Diary
Most of our readers are in Gauteng, Cape Town and PE. They like wine events. We give them a locally relevant round-up of what's coming their way wine-wise each month.

We're Cost Effective